LETTER: Fear of TRESemmé and Unilever may be behind Clicks advert
TRESemmé has explained that the images in the advert published by Clicks were not in line with the values of its brand or that of Clicks, and it is looking into how it happened and why it wasn’t picked up, and will take all necessary steps to ensure it doesn’t happen again.
Unfortunately, this explanation probably needs to be taken with a large pinch of salt. Earlier this year TRESemmé’s parent company, Unilever, a British group that has an annual turnover of about €52bn — was accused of trying to pressurise Cosmopolitan magazine into firing its Sri Lankan editor over her refusal to promote a skin-whitening cream. Unilever did not deny the allegation and instead explained that a member of its team “exercised extremely poor judgment”...
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