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After financial reporting in July, there’s been a flurry of announcements from Netflix on everything from subscriber numbers to strategy plays — all of which can be read as portents of what’s to come for the streaming “sector” and the problems it has yet to solve.

Netflix isn’t the first streaming platform, or even the original entertainment on-demand provider, but it certainly is synonymous with those categories and quickly became the dominant brand. Like Google, Netflix is as much a service as something that people do. “What did you get up to this weekend? Oh I netflixed for hours.” Not to be confused with the more amorous endeavour of “Netflix and chill”. If you don’t know the difference, I won’t tell you to “Bing it”, just as we don’t “Roku and relax”...

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