Neels Blom Writer at large

The oddest part of the animal rights group People for the Ethical Treatment of Animals (Peta) is the inclusion in its name of the word ethical, a concept without which the dichotomy of good and evil cannot be apprehended. Odd — and brave — because it declares ethics, the assessment of right and wrong conduct, as its defining principle and one by which it must fall or flourish. Peta agitates against cruelty to animals by humans, arguing that the suffering of animals is unnecessary and avoidable in the exploitation of animal products. This, it says, is achievable by following a set of absolute (as opposed to habitual) rules in human interaction with animals. Journalists share the sentiment. The assessment of right and wrong conduct is arguably also its primary occupation and perhaps the greatest source of misery for the perpetrators of the craft. Yet, despite the temptation to avoid applying their code of conduct for the sake of expedience, budgetary constraints or any number of the p...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.