WE GO AGAIN
KEVIN McCALLUM: MTN Bozza takes fan engagement to the next level
MTN launched the Bozza campaign on Thursday in which one fan will travel with the Springboks for 18 months until the end of the World Cup in Japan in 2019. The person will, according to MTN, "get the unique opportunity to follow our Springbok rugby team around the world, meaning he or she will be the exclusive ‘social eyes and ears’ of SA’s rugby nation. This special, handpicked individual will get a once-in-a-lifetime chance to follow the journey of the Springboks from the forthcoming Rugby Championship until the end of the Springbok campaign in 2019 in Japan." The person will be able to travel with the Boks, post like mad on social media and get exclusive insights to what makes the Boks tick. Or, as we sports journalists like to call it, they will be reporters. Except that they won’t be allowed to report on everything, according to SA Rugby president Mark Alexander, as they will have to sign a "nondisclosure agreement", but just for some things, the ones that must remain sacred an...
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