BUSINESS BEYOND COVID
NATHALIE SCHOOLING: Covid-19 has changed your customer, so keep up
Old school leaders may have succeeded with analytics and great products, but a post-pandemic world is all about customer experience
In the Business Beyond Covid series, CEOs and other business leaders and experts in their sectors look to the future after Covid-19. What effect has the pandemic and resulting lockdown had on their industries and the SA economy as a whole? Which parts will bounce back first and which will never be the same again? Most importantly, they try to answer the question: where to from here?
The coronavirus represents not just a public-health crisis, but a crippling economic one, with the most unsettling thing about it being that no-one knows how long it will last or what comes next. We seem to have arrived at a moment when the past is no longer a reliable guide to the future. When “all that is solid melts into air”, as Karl Marx once put it...