As well as a health crisis, the novel coronavirus epidemic has become an existential economic challenge for poorer households and millions of companies in China, particularly those in tourism, travel, food and beverage, offline retail and entertainment.

The constrained consumption because of the novel coronavirus outbreak means that many small and medium-sized businesses are teetering on the brink of bankruptcy. In a bid to stimulate consumption, and thus provide a lifeline to the many shops and restaurants, many cities across the country are offering vouchers and coupons to local residents...

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