I have a clear memory of the ceremony when I first graduated nearly 50 years ago. My parents came up from Klerksdorp to be at my graduation. They were not university-educated people. But they wanted to be there partly to witness the graduation of the first member of their nuclear family to receive a university degree, but also to see the celebrities that they revered. And who had they come to see? Not the mining magnate who was the chancellor of the university and who officiated at the ceremony. The person they really wanted to catch a glimpse of, and whose actual appearance really excited them, was Prof Phillip Tobias, the great palaeoanthropologist and outspoken liberal opponent of apartheid. Who are the great celebrities of our age? Mark Zuckerberg, who dispensed with the ideal of democratising the internet as soon as he realised that there was more money to be made from violating the privacy of those who trusted his product? Jeff Bezos, who treats those who work for his great in...

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