Connecting the continent
PROFILE: Facebook Africa CEO Nunu Ntshingila
The ad industry veteran has a new goal: to grow the use of Facebook among small and medium-sized businesses in Africa
Facebook first took Africa seriously two years ago, when it appointed its first head of Africa, Nunu Ntshingila, and opened shop in Melrose Arch, Johannesburg. Now, the social network giant has found a more permanent home in the affluent suburb of Bryanston, where it unveiled its swanky 1,542m² office last month. Ntshingila says the company is "deeply committed" to the continent. It recently announced that the number of active monthly users in Africa has increased 42% since 2015 to more than 170m, of which 15m are South African. A whopping 94% of these access the platform from mobile devices. Now Facebook Africa has broadened its strategy: it wants to attract small and medium-sized businesses. "We believe that technology is giving people new opportunities to become entrepreneurs and build products that can help engage and empower people," says Ntshingila. Ntshingila has overseen award-winning campaigns for some of SA’s most-recognised brands, including Cadbury, BP, DStv, Coca-Cola a...
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