UK public relations firm Bell Pottinger’s apology for an offensive social media campaign in SA is "insufficient and totally unacceptable"‚ says the Save SA campaign. The DA wants Bell Pottinger to go beyond apologising and follow it up with action. Bell Pottinger confirmed yesterday that it had dismissed the lead partner involved, and had suspended another partner and two employees, over accusations that it supported and aided campaigns to stir up racial division in SA through its work for Gupta-owned Oakbay Capital. "Bell Pottinger – acting in partnership with its client – sowed racial mistrust‚ hate and race-baiting‚ and divided society," Save SA said. "Through its work‚ this British company has further polarised South African society and left deep scars in our social fabric. "It cannot be left to hide behind spin and say it was ‘misled’. This attempted naivety is unacceptable from a company with a global history of disinformation and dirty tricks. "We therefore demand to know who...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.