UK public relations firm Bell Pottinger’s apology for an offensive social media campaign in South Africa is “insufficient and totally unacceptable”‚ says the Save South Africa campaign. The company yesterday confirmed that it had dismissed the lead partner involved and suspended another partner and two employees over accusations that it supported and aided campaigns to stir up racial division in South Africa through its work for Gupta-owned Oakbay Capital. “There has been a social media campaign that highlights the issue of economic emancipation in a way that we‚ having now seen it‚ consider to be inappropriate and offensive‚” Bell Pottinger chief executive James Henderson said on Thursday. “We wish to issue a full‚ unequivocal and absolute apology to anyone impacted‚” he said‚ adding that executives had been “misled” about the campaign. “This is spin. Who misled them? How much did they pay their bots? We demand disclosure‚” said Chris Vick. “#BellPottinger 'apology' won't undo the ...

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