Look carefully and you might spot it. It’s a subsegment of sedans occupying the dreaded space between the Toyota Corolla Quest market so beloved of Uber operators and the aspirational BMW 3 Series league.

Dreaded, because this in-between segment has become the proverbial red-headed stepchild of the motoring market, as buyers shun it mostly in favour of SUVs and hatchbacks. Life is an uphill battle for sedans such as the Honda Civic, Hyundai Elantra and Mazda3 that trickle out of showrooms in modest numbers, which is why VW and Ford aren’t even bothering to launch their latest Jetta and Focus here...

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