Fiat Chrysler Automobiles SA readies itself for 2019
New year will reveal 10 new cars, a promise of better service and pricing while a pair of hopping-mad SUVs will debut
Among the largest of automotive groups with multiple brand nameplates and ranges to look after is Fiat Chrysler Automobiles (FCA). Taken at face value, you’d be forgiven for thinking only of the Italian compact-car specialist and to an extent, American behemoths such as the Chrysler 300C. However, the Global FCA rabbit hole goes deeper. There’s also Alfa Romeo, Abarth, Ferrari, Maserati, Jeep, Chrysler and Dodge that fall under the global FCA umbrella. Graham Eagle is a stalwart of the local automotive industry with a career that spans 20 years, including a stint at Nissan. He recently left as Honda South Africa’s operational director and is now at the helm of FCA South Africa as co-CEO. We recently spent time with the leader as he unfurled the company’s plans ahead of a 2019 full of promise. Among his most unenviable of tasks is to resuscitate struggling Alfa Romeo, which currently sells fewer than 10 cars a month. It’s an undertaking that he admits will take much to correct a lot ...
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