INTERNATIONAL LAUNCH
Familiar coat cloaks Audi electric car
Audi is joining the electric revolution with its E-tron and it’s coming to SA
We often say the electric car revolution is coming. We have been saying it since we first experienced the Tesla Roadster more than a decade ago. We have said it so much that we should probably stop saying it, except that now it really is coming. Governments globally are calling for the death of the internal combustion engine, something that forced Jaguar Land Rover to move this week to a three-day week for its UK production plants as consumers become confused over the future of diesel. Meanwhile, car makers have flipped the switch on electric vehicles (EVs). Those that got in early such as Tesla, Nissan and even BMW are about to find themselves surrounded by rivals. And this is not some first world thing either, the electric revolution is coming to SA and it’s coming soon. Early in 2019 Jaguar will launch in SA its fantastic I-Pace, the EV that sets the benchmark for everyone else. And Jaguar is not waiting for the government to wake up, although it is hoping it will. Last week Jag ...
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