FAW Vehicle Manufacturers launched its new medium-weight 8.140FL range in May 2015 and it has proven successful in terms of sales.Cheng Zhang, marketing and strategy manager at the company, says the decision to introduce the precision-designed, medium-sized truck range was a strategic one."Our decision to introduce a medium-weight truck range was based on customer demand and market opportunity. Our market analysis confirmed the need for a vehicle as durable and rugged as our heavy and extra-heavy trucks, but with smaller dimensions to handle a different working environment," says Zhang.The company says it took a strategic decision to redesign and re-engineer the truck to be suited to local conditions. Its team paid special attention to cost efficiency combined with the best possible payload and the best turnaround time, without forgetting quality build standards."The FAW 8.140 FL carries all the hallmarks that FAW trucks are renowned for, namely strength, reliability, easy operation...

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