Faux meat is the future and coming to a plate near you
For the meat giants of the world, winning the alternative meat race is not just an opportunity, it is a fight for survival
There’s no other way to put it: Tyson Foods’s first attempt at an alt-meat burger was a flop.
Two years ago, the biggest US meat company marketed a mix of real beef and pea protein to consumers with a “flexible diet”. But the half-vegan, half-not-patty proved a tough sell. Tyson eventually discontinued it, saying only that it “constantly evaluates products”...