Ford sales ticked up in SA — but Kuga sales tanked
Ford Kuga SA sales plummeted 50% in January compared to the previous month, as consumer outrage grew over continuing reports of the family sport utility vehicle’s catching fire. More than 4,500 Ford Kugas are being recalled for compulsory safety checks after the company — under pressure from the National Consumer Commission — announced the safety recall on January 16. Commenting on the latest National Association of Automobile Manufacturers of SA (Naamsa) vehicle sales figures‚ Ford SA said on Friday that its January sales of 6,634 vehicles had shown an improvement of 1.7% when compared to January 2016. But just 74 Kuga models were sold in January‚ compared to 146 in December — a 50% drop. This was despite the fact that the 1.6l model was replaced by a 1.5l model in late 2014. “We are encouraged by, and grateful for, the continued customer confidence in the Ford brand and our current range of products‚ despite the challenges relating to the safety recall announced in January for the...
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