Due to the decline of its satellite TV and installation business, Ellies aims to profit from a surge in demand in solar products from households and businesses as power cuts become a permanent feature.   

Ellies, which imports, manufactures and sells electronic equipment such as aerials and power trolleys, is exploring the possibility of new business models for its solar products, offering financing terms that give customers years to pay, making it more affordable and helping to attract more customers. ..

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