How SA’s Black Friday founder Takealot gets ready for the big day
As e-commerce becomes the norm, Takealot details just what it takes to get all aspects of its biggest selling day right
27 November 2019 - 13:07
When Takealot sold R1m worth of goods on their first Black Friday in 2012, staff rang a bell in the warehouse in celebration. Six years on, the online retailer owned by Naspers sold R196m worth of goods on Black Friday and expects an 80% increase in 2019 as online buying becomes part of SA retail culture.
The retailer introduced Black Friday (November 29 in 2019) to SA in 2012 and it has become a double-edged sword because, although it brings surging profits and thousands of new customers, there are inevitable tech issues and the resultant bad publicity...
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