When Takealot sold R1m worth of goods on their first Black Friday in 2012, staff rang a bell in the warehouse in celebration. Six years on, the online retailer owned by Naspers sold R196m worth of goods on Black Friday and expects an 80% increase in 2019 as online buying becomes part of SA retail culture.

The retailer introduced Black Friday (November 29 in 2019) to SA in 2012 and it has become a double-edged sword because, although it brings surging profits and thousands of new customers, there are  inevitable tech issues and the resultant bad publicity.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.