When Takealot sold R1m worth of goods on their first Black Friday in 2012, staff rang a bell in the warehouse in celebration. Six years on, the online retailer owned by Naspers sold R196m worth of goods on Black Friday and expects an 80% increase in 2019 as online buying becomes part of SA retail culture.

The retailer introduced Black Friday (November 29 in 2019) to SA in 2012 and it has become a double-edged sword because, although it brings surging profits and thousands of new customers, there are  inevitable tech issues and the resultant bad publicity.

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