After enjoying a bumper Christmas in 2017 as consumers celebrated “Ramaphoria” by buying clothes, Mr Price had a pedestrian festive season in 2018. In a sales update for the December quarter — the third quarter of its financial year — Mr Price said a deterioration in SA consumer confidence contrasted with “the optimism experienced in December 2017 post the ANC election outcome and subsequent change in SA’s president, which provided temporary support to the retail sector”. Black Friday sales in November were also disappointing compared with the previous year, Mr Price said. The group’s overall retail sales and other income grew 3.5% to R7.1bn in the December quarter compared with the same period in 2017. Retail sales alone grew just 1.9%, with its sports division the star performer, recording 12.7% growth. Its flagship Mr Price apparel division grew sales 0.4% and Miladys 0.2%, contributing to an overall growth of 1.4% in its clothing division. Mr Price Home grew sales 4.9% and Sheet...

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