RESTRUCTURING
Beiersdorf deputy CEO to take top job
Beiersdorf, the maker of Nivea skin creams, is promoting deputy CEO Stefan de Loecker to the top job from January 1 2019, with a mandate to expand the company internationally and to make it more digitally savvy. The group said in June that Stefan Heidenreich, who has been CEO since 2012, would step down at the end of 2019 or earlier, depending on when a successor was chosen. At that time, De Loecker, a 51-year-old from Belgium, was named deputy CEO and put in charge of Beiersdorf’s strategy. De Loecker joined the company in 2012 as senior vice-president Near East from British retailer Tesco, although he spent most of his career at food firm Nestle, including in Switzerland, Germany and Russia. Beiersdorf chair Reinhard Poellath said De Loecker was right for the job due to his focus on "growth and renewal." "The supervisory board strongly supports the proposed concentration on consumers and consumer benefits, skin care, digitalisation, internationalisation and sustainable growth," he...
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