Stefan Rabe is the CEO of Bounty Brands. BUSINESS DAY TV: The IFC (International Finance Corporation) has put its weight behind Bounty Brands in the form of a $22m investment, and that’s to assist the consumer goods company in the execution of its growth strategy, as well as its planned listings in Johannesburg and London. Bounty Brands CEO Stefan Rabe joins us now in the News Leader studio. Stefan … $22m investment from the World Bank’s IFC, that’s what we’re looking at, it’s to help you execute your growth strategy. What is your strategy right now? STEFAN RABE: We’ve been around for about three years. Our strategy has been pretty consistent. We invest in market-leading brands in specific sectors — food is big for us, home and personal care, and we look at buying businesses with strong brands both in SA and Poland and build platforms around these. So, in essence, put businesses together, extract some value, help the brands grow and ultimately find a way to get these brands become b...

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