The world’s biggest iron ore miners are looking for novel ways of satisfying their customers and protecting market share in the $150bn (about R2.2-trillion) global industry.

From selling through a mobile app to port-side sales, the likes of BHP, Rio Tinto and Vale are looking for an edge with buyers of the steel-making raw material in China, the top customer. The need to retain their business is becoming ever more critical amid forecasts that the market is around its peak...

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