Picture: ISTOCK
Picture: ISTOCK

Social networks are essential for explaining the logic of political and institutional arrangements between businesses and their environment.

By introducing the concepts of social networking system within SMEs a better understanding of business dynamics can be reached but how do you achieve this?

Gil Sperling, co-founder of Popimedia, gives a masterclass on the impact of social media on SMEs.

• Masterclass airs on Business Day TV channel 412

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