Consol does not have to withdraw advert but must take care when screening it
Four parents complained to the ASA about a Consol Glass advert showing a child running, jumping and climbing with a glass jar
Running‚ jumping and climbing on monkey bars holding a glass jar is not a good idea — particularly for children.That was the message the Advertising Standards Authority (ASA) had for glass manufacturer Consol Glass, which ran a television advert depicting a little girl doing exactly that in a park.Four parents complained to the ASA about a Consol Glass advert showing the child emptying a glass jar full of cookies. The girl then goes into a public park with the glass in hand‚ comes down a slide‚ sits on, and hangs from, monkey bars‚ runs after children on their bikes‚ lies on a merry-go-round and sways the jar to and fro beneath the swings.She later goes home to her blind grandmother‚ and opens the jar to let her listen to all the sounds from the park.The complainants argued that children watching the advert could emulate what they saw in it‚ thereby exposing themselves to "potential" injuries."The commercial is irresponsible and should be removed‚" the complainants argued.In its res...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.