Audi stops using Twitter after takeover by Elon Musk
The company has not tweeted since November 1 after previously tweeting almost every day
23 November 2022 - 17:42
byRiham Alkousaa and Victoria Waldersee
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Berlin — German carmaker Audi has halted all activities on Twitter until further notice, WirtschaftsWoche reported on Wednesday, citing company sources.
Earlier in November, Volkswagen, which owns Audi together with the VW, Seat, Cupra, Lamborghini, Bentley, Ducati and Porsche brands, said it had recommended they pause paid advertising on Twitter until further notice following Elon Musk's takeover of the social media platform.
Audi was not immediately available for comment.
The company has not tweeted since November 1 after previously tweeting almost every day.
Other advertisers on Twitter, including big companies such as General Motors and Mondelez International, have paused advertising on the platform, as they grapple with the new boss.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Audi stops using Twitter after takeover by Elon Musk
The company has not tweeted since November 1 after previously tweeting almost every day
Berlin — German carmaker Audi has halted all activities on Twitter until further notice, WirtschaftsWoche reported on Wednesday, citing company sources.
Earlier in November, Volkswagen, which owns Audi together with the VW, Seat, Cupra, Lamborghini, Bentley, Ducati and Porsche brands, said it had recommended they pause paid advertising on Twitter until further notice following Elon Musk's takeover of the social media platform.
Audi was not immediately available for comment.
The company has not tweeted since November 1 after previously tweeting almost every day.
Other advertisers on Twitter, including big companies such as General Motors and Mondelez International, have paused advertising on the platform, as they grapple with the new boss.
Musk took ownership of Twitter in late October.
With agency staff
Reuters
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