Milan/London — Pirelli, the tyre maker that supplies Formula 1 race cars, is seeking an equity valuation of as much as €9bn in its initial public offering (IPO), implying a trading multiple in line with Finnish peer Nokian Renkaat, people familiar with the matter said. The Italian company will present details of its IPO, including a price range, as early as this week and plans to begin trading in Milan in the first week of October, said the people, who asked not to be identified as the details were private. The company has received strong demand from investors and is in talks with larger funds interested in becoming anchor investors for the deal, they said. If it achieves a similar value to Nokian, Pirelli could become the largest IPO in Europe in 2017, potentially surpassing the €3bn sale of Allied Irish Banks shares in May. Pirelli has said it is planning to sell a 40% stake in the listing in October. Nokian trades at an enterprise value, which includes debt, of about 11.3-times e...

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