US holiday spending likely to be a third higher than in 2019, report says
Adobe Analytics says November and December will turn into ‘cyber months’ thanks to an early start to the promotional season, as opposed to the traditional ‘cyber week’
28 October 2020 - 16:06
Bengaluru — US online spending during the holiday shopping season is expected to rise 33% in 2020 to $189bn, getting a major boost from early promotions by retailers looking to take advantage of people hunkered down in their homes during the Covid-19 pandemic, according to Adobe Analytics.
Adobe had expected that growth to happen over two years instead of a single year. Adobe said growth in 2019 was 13%...
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