New York/Washington — US Democrat Joe Biden’s presidential campaign will blanket television and social media with $280m in advertising by election day on November 3, the campaign announced on Wednesday, more than his rival’s campaign has spent in total since 2017.

The hefty advertising across 15 states marks a sharp increase for the former vice-president, who once struggled to find money during his party’s primary and only aired his first general election ad blitz in June...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.