Cannabis industry gets another celebrity backer
Lifestyle guru Martha Stewart is joining a Canadian firm as an adviser to help develop a line of products
Toronto — The cannabis industry has added another celebrity. This time it is Martha Stewart, the 77-year-old lifestyle guru who went to prison in 2004 for lying to federal authorities in an insider-trading case Stewart, a friend of pot connoisseur Snoop Dogg, is joining Canopy Growth as an adviser to help develop a new line of cannabis products for pets and people. “I’m especially looking forward to collaborating on developing products that can help people and their treasured animal companions,” said Stewart. Canopy, the world’s most valuable cannabis company, is conducting clinical trials on various cannabis compounds, including CBD, the nonintoxicating hemp component that is showing up in drinks, beauty products, food and a host of consumer products. Vivien Azer, an analyst at Cowen & Company who tracks the cannabis industry, now thinks the CBD market could be worth $16bn in the US by 2025. The compound is everywhere these days but not much is really known about how it works or ho...
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