The thing that British public relations firm Bell Pottinger needed some time ago was good advice from a public relations firm: don’t take on this client. Over the years, Bell Pottinger famously took on several controversial clients. That is in itself nothing special. People who need public relations help are often those who are viewed in a poor light by the public. A public relations firm can present their side of the story and this can be a service to society because it enhances the total body of knowledge. But often, clients want to improve their image by telling lies and duping the public. Experienced public relations practitioners know the difference and keep away from the liars, lest they get caught in the swell when the ship goes down. It is becoming clear that in this case, the Gupta family wasn’t interested in telling its side of the story, but in creating a diversion to obscure the truth. Well, this is all water under the bridge, so now that Bell Pottinger has dumped its no...

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