MICHAEL FRIDJHON: Too many winners take the fizz out of Platter’s wine guide
Sales of the country’s wine bible have been dropping as consumers find alternative ratings resources
22 November 2022 - 14:33
The latest edition of the Platter’s wine guide will be hitting the stores over the next few weeks — in time (as always) for the Christmas trade. Whether there will be the vast piles stacked up at the tills at Exclusive Books (as there used to be 10 or 20 years ago) remains to be seen.
The trend has been fewer and fewer sales of the country’s wine bible as consumers everywhere find alternative ratings resources. This was inevitable: it’s the sign of a mature consumer-orientated industry when there’s a choice of critics to go with the vastly wider choice of wines...
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