The reform agenda pursued by Ethiopian Prime Minister Abiy Ahmed since he came to power in 2018 has been sharp, sudden and strategic. Indeed, the pace of change has sent shock waves through the global investor community, which is now priming itself to capitalise on Ethiopia’s “India moment”.

Potential investors are drawn to the country’s population size and youthful demographics, its strategic location and its newfound liberalisation agenda, which have made it one of the world’s fastest-growing economies. In this regard, clear parallels are evident with the reform agenda pursued by India, where the Indian National Congress government undertook deep and meaningful reforms in the 1990s that turned about the country’s economic fortunes.

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