Why Twitter’s political ad ban doesn’t mean what you think it does
Twitter wants to do the opposite of Facebook because it profits in a completely different way from political speech than Facebook does
Twitter’s decision to ban political ads appears to be designed to make the company look better than Facebook, which has controversially lax political advertising rules. But let’s face it: Twitter benefits from political pronouncements without having to charge those who spew them.
In a Twitter thread announcing the ad ban, Twitter CEO Jack Dorsey wrote: “A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimised and targeted political messages on people. We believe this decision should not be compromised by money.”..