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It’s been a year since Thato Magasa took the reins as CEO at Mitsubishi SA.
He is satisfied with the increase in brand awareness efforts in 2021. Mitsubishi will soon introduce its Ralliart vehicles with cosmetic enhancements.
Ralliart is a performance subsidiary of Mitsubishi, It was established in 1984 and is the Japanese automaker’s division responsible for preparation of the company’s rally and off-road racing vehicles.
It also develops high-performance models and parts for Mitsubishi’s passenger models. Some of its many achievements include helping Mitsubishi to a record 12 wins in the Dakar Rally.
Though Mitsubishi has suspended Dakar and WRC participation, Ralliart continues to supply parts and kits for the brand. The new Ralliart models were first shown in 2021 and the local CEO ids confident it will be a perfect fit for SA's motorsport loving markets, starting with the Triton double cab range.
Unlike the Triton Xtreme, the new vehicles will be imported from Thailand fitted with Ralliart bits.
The Ralliart Tritons are likely to come to SA from 2023. Mitsubishi will also bolster the Triton double-cab range with single-cab workhorse versions this year.
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.