Local buyers flock to budget hatches and small SUVs as vehicle sales recover
02 July 2021 - 14:54
byDenis Droppa
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Nissan’s new Magnite proved popular with buyers in its first full month on sale.
Picture: SUPPLIED
SA’s new-vehicle sales in June continued to track ahead of most industry forecasts despite the continued effects of the Covid-19 pandemic.
Sales in June at 38,030 units were marginally down on May’s 38,337 units, according to the Naamsa Automotive Business Council, but sales for the first half of 2021, at 227,440 units, were 40.1% higher than over the same period in 2020 which was more adversely affected by lockdowns.
Compared to the pre-Covid-19 first six months of 2019, the new-vehicle market was still 11.7% down, highlighting that a full recovery would be protracted until about 2023, Naamsa said.
Passenger cars accounted for 24,482 units in June, marginally higher than May sales. Light commercial vehicle (LCV) sales were 5.9% down to 11,208 compared to May, but up 9.6% year on year.
“Stock shortages continue to have some impact on overall sales as manufacturers continue to manage demand versus supply on imports and availability of production, while local manufacturing continues to experience some parts supply challenges,” says Lebogang Gaoaketse, head of marketing and communication at WesBank.
“However, year-to-date sales remain reassuring as the market continues its slow recovery.”
Ongoing stronger sales through the dealer channel signals improved consumer and business sentiment, rental companies are re-fleeting again while the delayed replacement cycle, due to lockdown restrictions in 2020, are catching up in contributing to improved new vehicle sales, said Naamsa.
“However, of concern is the persistent electricity supply disruptions, port delays and the third Covid-19 wave of infections being experienced.”
Toyota SA maintained its market leadership in June with 9,304 total sales, followed by Volkswagen (4,969), Ford (3,273), Hyundai (2,450), Nissan (2,001), Suzuki (1,992), Isuzu (1,664), Kia (1,557), Renault (1,456), Haval (1,259), BMW (1,100), and Mercedes (1,017)
The Toyota Hilux and Ford Ranger one-tonner bakkies continued their reign as respectively the two best-selling vehicles overall in June, but the sales chart was largely dominated by budget hatchbacks and SUVs.
The new Haval Jolion was the most popular small SUV, with 708 sales in only its second full month of sales, reflecting consumer acceptance of the Chinese brand’s build-quality improvements. Nissan’s new Magnite small SUV also performed impressively in its first full month with 532 units, overtaking rivals such as the Hyundai Venue and VW T-Cross.
There has been a major consumer swing to small hatches and compact SUVs in recent times, and there were only two sedans in the top 30 selling vehicles last month: the Toyota Corolla Quest and VW Polo sedan.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
VEHICLE SALES
Here are SA’s top 30 selling cars for June
Local buyers flock to budget hatches and small SUVs as vehicle sales recover
SA’s new-vehicle sales in June continued to track ahead of most industry forecasts despite the continued effects of the Covid-19 pandemic.
Sales in June at 38,030 units were marginally down on May’s 38,337 units, according to the Naamsa Automotive Business Council, but sales for the first half of 2021, at 227,440 units, were 40.1% higher than over the same period in 2020 which was more adversely affected by lockdowns.
Compared to the pre-Covid-19 first six months of 2019, the new-vehicle market was still 11.7% down, highlighting that a full recovery would be protracted until about 2023, Naamsa said.
Passenger cars accounted for 24,482 units in June, marginally higher than May sales. Light commercial vehicle (LCV) sales were 5.9% down to 11,208 compared to May, but up 9.6% year on year.
“Stock shortages continue to have some impact on overall sales as manufacturers continue to manage demand versus supply on imports and availability of production, while local manufacturing continues to experience some parts supply challenges,” says Lebogang Gaoaketse, head of marketing and communication at WesBank.
“However, year-to-date sales remain reassuring as the market continues its slow recovery.”
Ongoing stronger sales through the dealer channel signals improved consumer and business sentiment, rental companies are re-fleeting again while the delayed replacement cycle, due to lockdown restrictions in 2020, are catching up in contributing to improved new vehicle sales, said Naamsa.
“However, of concern is the persistent electricity supply disruptions, port delays and the third Covid-19 wave of infections being experienced.”
Toyota SA maintained its market leadership in June with 9,304 total sales, followed by Volkswagen (4,969), Ford (3,273), Hyundai (2,450), Nissan (2,001), Suzuki (1,992), Isuzu (1,664), Kia (1,557), Renault (1,456), Haval (1,259), BMW (1,100), and Mercedes (1,017)
The Toyota Hilux and Ford Ranger one-tonner bakkies continued their reign as respectively the two best-selling vehicles overall in June, but the sales chart was largely dominated by budget hatchbacks and SUVs.
The new Haval Jolion was the most popular small SUV, with 708 sales in only its second full month of sales, reflecting consumer acceptance of the Chinese brand’s build-quality improvements. Nissan’s new Magnite small SUV also performed impressively in its first full month with 532 units, overtaking rivals such as the Hyundai Venue and VW T-Cross.
There has been a major consumer swing to small hatches and compact SUVs in recent times, and there were only two sedans in the top 30 selling vehicles last month: the Toyota Corolla Quest and VW Polo sedan.
Top-selling new vehicles in SA — June 2021
Swaggering Kia Sonet is a pleasant little charmer
The rise and rise of compact SUVs
New-vehicle sales edge upwards
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.