The head of BMW design explains the new 4 Series grille
Design is not about pleasing everybody, it’s about standing out, says Domagoj Dukec
BMW recently caused a social media tizzy when it revealed the all-new BMW 4 Series with an enormous grille. To understand the sense behind the madness, Phuti Mpyane had a chat with Domagoj Dukec, the Croatian who heads up BMW’s design department.
Phuti Mpyane: Does the enormous new grille signify a new direction in BMW design language or is it merely a feature of the new 4 Series?..