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One of the world’s biggest jazz events is set to shake the Mother City this weekend. Locals from across the country and international visitors look forward to it every year. Its scale hints at the capacity that events have to steer the tourism economy: the Cape Town International Jazz Festival contributes a whopping R700m to the economy, it is the Cape’s biggest annual event. All tastes of jazz lovers will be catered for on five stages, by 40 artists, with a 50/50 split between local and international artists. It is expected that 37,000 music lovers will attend. In the words of jazz great Herbie Hancock: "It’s not exclusive, but inclusive, which is the whole spirit of jazz." Other global cities – New Orleans, for example — thrive on the universal love of music and the accompanying celebration of life, creating vibrant experiences for tourists who love music. And music is a central part of the tourist experience in Cape Town. There are year-round jazz tours and plenty of other music ...

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