Music and cultural festivals are a growing global phenomenon and an important economic driver for many towns, cities and countries. Tourism Research in Economic Environs and Society, a research unit at North West University, estimates there are 600 cultural festivals in SA, making up 10%–15% of the creative economy. The creative economy includes all cultural and creative industries. It contributes R90.5bn (2.9%) to SA’s GDP and creates 562,000 jobs, which is equal to mining.

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