Jay Jeon is an unassuming mogul. No-one takes notice of him as he slips into the corner booth at the Italian steakhouse steps from his Orange County office on a sunny Friday. Most toddlers who knew what the trim, soft-spoken 55-year-old does would have gone nuts.

Jeon runs Cocomelon, a YouTube channel dedicated to nursery rhymes and original songs, whose animated children and creatures generate about 2.5-billion views in a typical month. That translates into as much as $11.3m in monthly ad revenue, according to estimates from industry analyst Social Blade.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now