PODCAST | Social media's Discovery Commerce will drive shopping this holiday season
Elizma Nolte, Meta’s head of marketing for Africa, discusses what this means for brands looking to maximise their festive sales
29 November 2021 - 14:17
Sponsored
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
FOGO (fear of going out) has fueled the e-commerce boom during the pandemic. Picture: 123RF/photodee
As South Africans increasingly turn to their mobile phones and social media for shopping inspiration, we are seeing a shift from people finding products in-store to products finding people online.
Meta (formerly Facebook) has termed this phenomenon “Discovery Commerce”.
In this podcast, Elizma Nolte, Meta’s head of marketing for Africa, discusses what Discovery Commerce means for companies looking to maximise holiday sales this festive season.
She also reveals how companies can use social media to reimagine the way they interact with shoppers online to make e-commerce opportunities interactive and fun.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
PODCAST | Social media's Discovery Commerce will drive shopping this holiday season
Elizma Nolte, Meta’s head of marketing for Africa, discusses what this means for brands looking to maximise their festive sales
As South Africans increasingly turn to their mobile phones and social media for shopping inspiration, we are seeing a shift from people finding products in-store to products finding people online.
Meta (formerly Facebook) has termed this phenomenon “Discovery Commerce”.
In this podcast, Elizma Nolte, Meta’s head of marketing for Africa, discusses what Discovery Commerce means for companies looking to maximise holiday sales this festive season.
She also reveals how companies can use social media to reimagine the way they interact with shoppers online to make e-commerce opportunities interactive and fun.
This article was paid for by Meta.
YOU MAY ALSO LIKE:
By the numbers | E-commerce still growing in SA
E-commerce is more than online sales
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.