Neu-Isenburg — Lufthansa’s airline catering business wants to become more like a mainstream retailer in a shift that includes an expansion into new areas, such as trains and convenience stores, its CE said. The airline’s catering division, LSG Group, makes food for other carriers as well. It has been active in airline catering for more than 70 years and in 2015, made 591-million meals, or roughly one in every three served onboard globally. But like its rivals in airline catering, such as Do & Co and GateGroup, LSG is grappling with a shift from free airline food to buy-on-board that is forcing these companies to try to reinvent themselves. "Transforming from a caterer to a retailer is a big challenge," LSG Group CEO Erdmann Rauer said. For example, packaging and the way the food looks become more important to entice passengers to spend the extra money, especially given how some love to share photographs of airline food on social media, he said. Rauer said he expected 10% to 15% of t...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.