subscribe Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Subscribe now
Elon Musk's Twitter account is seen through a magnifier in this illustration taken on October 28 2022. Picture: REUTERS/DADO RUVIC
Elon Musk's Twitter account is seen through a magnifier in this illustration taken on October 28 2022. Picture: REUTERS/DADO RUVIC

Bengaluru/Dallas/San Francisco — Tesla boss Elon Musk says he will serve as CEO of Twitter, the social media company he just bought for $44bn, a move that Wall Street analysts have said could stretch the billionaire thin.

Musk, who also runs rocket company SpaceX, brain-chip start-up Neuralink and tunnelling firm the Boring Company, fired Twitter’s previous chief, Parag Agrawal, and other top company officials last week.

Tesla’s stock has lost a third of its value since Musk made an offer to buy Twitter in April, compared with a 12% decline in the benchmark S&P 500 index in the same period.

Musk had previously changed his Twitter bio to “Chief Twit” in an allusion to his planned move. Twitter on Monday declined to comment on how long Musk might remain CEO or appoint someone else.

Musk announced his Twitter CEO role in a securities filing. In another filing on Monday, Musk revealed that he became the sole director of Twitter as a result of the takeover.

“The following persons, who were directors of Twitter before the effective time of the merger, are no longer directors of Twitter: Bret Taylor, Parag Agrawal, Omid Kordestani, David Rosenblatt, Martha Lane Fox, Patrick Pichette, Egon Durban, Fei-Fei Li and Mimi Alemayehou,” Musk said in the filing.

Shortly afterwards, Musk tweeted that the move to dissolve the board “is just temporary”, without elaborating.

Replying to a tweeted question on what was “most messed up at Twitter”, Musk tweeted on Sunday that “there seem to be 10 people “managing” for every one person coding”.

On Monday, Nick Caldwell, a general manager at Twitter’s Core Technologies indicated on his Twitter bio that he was no longer with the company. Caldwell and Twitter did not immediately respond to Reuters’ request for comment.

Since the takeover, which concluded last week, Musk has moved quickly to put his stamp on Twitter, which he had ridiculed for months for being slow to introduce product changes or take down spam accounts.

His teams began meeting with some employees to investigate Twitter’s software code and understand how aspects of the platform worked, according to two sources familiar with the matter.

Some staff who spoke with Reuters said they had received little communication from Musk or other leaders and were using news reports to piece together what was happening at the company.

Reuters  

subscribe Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Subscribe now

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.