Bengaluru — The UK’s competition watchdog said on Friday it has launched an investigation into Google’s proposals to remove third-party cookies and other functions from its Chrome browser, following concerns the move could curb rival digital advertising.

The investigation will assess whether the proposals could cause advertising spend to become even more concentrated on the ecosystem of Alphabet’s Google at the expense of its competitors, the Competition and Markets Authority (CMA) said...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.