New mobile operator Rain takes battle over data prices to Vodacom, MTN
The data-only network operator that launched mobile services two weeks ago wants to win over its rivals’ heavy data users
The new mobile operator backed by prominent businessmen Patrice Motsepe, Paul Harris and Michael Jordaan is taking the fight over data prices to sector giants Vodacom and MTN. Rain, a data-only network operator that launched mobile services two weeks ago, wanted to win over its rivals’ heavy data users with a simpler offering and competitive prices, CEO Willem Roos said. Amid a decline in traditional voice revenues and public scrutiny over connectivity costs, data is becoming a major battleground for SA’s telecommunications companies, and the market is ballooning – Vodacom, MTN, Cell C and Telkom generated a combined R47bn in data revenues in SA in their financial years ended December and March.
Rain does not offer traditional voice services, but sells data for R50 a gigabyte, while outside of peak evening hours, its customers can use unlimited data for R250 a month, according to Roos, the former CEO of Outsurance. In the two weeks since launching the product, "our business vo...