Blue Label eyes growth
Blue Label Telecoms has hired a team of distribution specialists from South African Breweries to spearhead its push into the informal market
Blue Label Telecoms has hired a team of distribution specialists from South African Breweries (SAB) to spearhead its push into the informal market, management says. "There is a massive campaign inside Blue Label, the first of its kind for the past eight to 10 years … which is a strategy directed entirely at the mass market," co-CEO Brett Levy said on Thursday. Blue Label, a distributor of airtime, prepaid electricity vouchers and other electronic products, planned to add "about 150,000 to 200,000 points of presence" over the next three years. "This is not a wild number we’re throwing out there. We have a clear strategy dealing with a hub, a bigger independent store, and then moving down into what you call a spoke, which is the hundreds of thousands of spaza shops and shebeens. The team running this for us is a team that came almost directly out of SAB." When SABMiller was acquired by Anheuser-Busch InBev, a number of senior SAB staff left the brewer. "We were fortunate enough to get...
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