Fox deal to boost Cell C video suite
Cell C has clinched a deal with US firm Fox Networks Group that will add more video content to the mobile network operator’s entertainment platform.
This week, Cell C entered the highly competitive video-streaming market through the launch of its video-streaming platform called "black".
Its partnership with Fox Networks Group Europe & Africa will result in Fox Sports and National Geographic, among others, added to black’s content portfolio. The video-streaming platform will also be the first in SA to air FOX+, the new on-demand service from the Fox Networks Group.
"Fox Networks Group is uniquely positioned in Africa to deliver a single bouquet of best-in-genre entertainment to our platform partners," said Adam Theiler, executive vice-president of Fox Networks Group Europe and Africa.
Fox Networks Group "delivers brands that resonate" with fans, he said.
According to Cell C, black gives customers a diverse suite of content including renting or buying the latest movies, on-demand viewing plus gaming and live television channels.
Cell C has also launched internet data bundles that will enable customers on selected packages to buy 1GB of data from as little as R7.50.
In addition to debit and credit cards and vouchers, Cell C customers will be able to use their prepaid airtime to buy content.
"The cost of data has often been cited as a barrier to entry for customers wanting to stream or download content using their mobile data," said Jose Dos Santos, Cell C’s CEO. "The black data products will address this challenge."