Telkom will offer customers on-demand video streaming and music from September, part of its plans to try to increase revenues and subscriber numbers in its mobile business. Telkom, 39% owned by the government, is introducing the new products in a rapidly changing market where rival mobile network operators are competing to attract customers and maximise profits. Telkom is one of five main firms that dominate the wireless broadband market, including MTN and Vodacom, which controls about 70% of the market. Speaking on the sidelines of the new product launch, Telkom consumer CE Attila Vitai said the company expected the new service to boost its mobile revenue as new customers upgrade their data packages. "This will act as a market stimulus and we’ll get more and more customers to FreeMe just to get this service. So we think our revenues will rise as a consequence of this," Vitai said, without giving an estimate. Telkom overhauled its mobile product in 2016 and introduced data mobile pa...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now