Online shopping in SA is a nascent industry‚ but one with plenty of room for growth. This is the indication of a recent global survey from market research company, Nielsen. The survey was conducted in 63 countries and included a sub-set of results from SA. The findings paint a picture of consumers who do not buy online often but are open to it, and which point to rising connectivity as a reason for attractive growth prospects for online retail in the country. Only 3% of respondents say they buy online "regularly". The most common online purchases include travel arrangements‚ event tickets‚ books and fashion. One category South African businesses hope to exploit is online grocery shopping. Online grocery shopping has long been thought of as the holy grail of e-commerce, but online giants, such as Amazon, have tried and mostly failed in their efforts to capture the lucrative food industry so far. However‚ 40% of South Africans surveyed said they are not currently buying groceries onli...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.