INSIPID days may be ahead for the sugar industry, as the proposed date for a tax on sugar-sweetened beverages looms.With producers, such as Illovo and Tongaat Hulett, already showing strain amid a severe drought and weak local economic conditions, the possibility of a drop in sugar consumption could be too much for the sector to bear.Finance Minister Pravin Gordhan announced in his budget speech that the tax could come into effect from April 1 2017. The 20% tax will apply to all nonalcoholic sugar-sweetened beverages, such as still and carbonated soft drinks, fruit juices, energy drinks, iced tea and cordials.Absa economists said the tax could lead to a decline in sugar usage, which would drop the price of sugar, and thus affect the industry negatively.Other JSE-listed companies that stand to be affected include Tiger Brands, Pioneer Foods, Bowler Metcalf and SABMiller.Tiger owns brands such as Oros and Energade. Pioneer Foods has exposure through Liqui-Fruit, Ceres and Fruitree; wh...

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