The Competition Commission has given the conditional go-ahead for SAB, the local subsidiary of AB InBev, the largest beer group in the world, to acquire the SA rights to Smirnoff’s ready-to-drink (RTD) brands from Diageo.

Diageo, the world’s largest producer of spirits, is behind brands such as Johnnie Walker, J&B, Captain Morgan and Smirnoff. It also owns Guinness stout.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now