SAB gets go ahead for SA rights to Smirnoff’s ready-to-drink brands
The Competition Commission has given a conditional greenlight for SAB to sell its flavoured alcohol brands
The Competition Commission has given the conditional go-ahead for SAB, the local subsidiary of AB InBev, the largest beer group in the world, to acquire the SA rights to Smirnoff’s ready-to-drink (RTD) brands from Diageo.
Diageo, the world’s largest producer of spirits, is behind brands such as Johnnie Walker, J&B, Captain Morgan and Smirnoff. It also owns Guinness stout.